This Austrian gynaecologist is selling bottles of fresh “alpine air” to tourists from polluted parts of the world including “China and India”.
The ‘Crystal Clear Air’ sprays are available to buy from 20 GBP per can and contain 100 percent pure Austrian mountain air good for about 180 pumps.
Video Credit: CEN/ CrystalClearAir
Customers can even order personalised cans with their own design accompanied with Swarovski crystals, according to local media.
Dr Daniel Kamil from Wattens, a market town in the district of Innsbruck-Land in the Austrian state of Tyrol, and his team reportedly researched the product for around two years and invested 150,000 EUR (135,000 GBP) into the project.
Kamil said: “We carried out lots of tests until we were able to prove at the end of 2018 that we had found the freshest and healthiest air.
“It is not a medical product, it is a lifestyle product.”
He added: “As the majority of the world’s population (China, India, etc.) are not as fortunate as we are in Austrian – being able to enjoy fresh mountain air – I wanted to give the opportunity to breathe in healthy Tyrolean alpine air.”
According to reports, the air is collected at an altitude of 1,200 metres (3,937 feet) using a compressor with six air filters.
Picture Credit: CEN/ Daniel Kamil & CEN/ CrystalClearAir
The air is collected between 4.30am and 9am because “after that time the air is more polluted”.
The collected air is then shipped to Ireland where it is analysed in an air laboratory before being taken to Switzerland to be put into cans and bottles.
Kamil added: “The whole process is carried out by experts and is monitored by computers. Greenhouse gases and fragrances do not enter the bottles.
“In China and India, people are not lucky enough to breathe great Tyrolean mountain air. Just a few mouthfuls are enough to remind them of fresh mountain air. It is the best souvenir.”
The bottles are currently on sale at the Swarovski Crystal Worlds museum and gift shop in Wattens.
Swarovski Tourism Services director Stefan Isser said: “We are taking part in a test phase and are offering the product. We will look at the sales results and customer feedback and this will help with the introduction of the product into the marketplace.”
Isser believes the product will be popular with Chinese tourists: “People in China live in cities which are so polluted. Mountain air is a rarity for them.”
The product is also available at the Duty Free shop in Innsbruck Airport as well as on the official website.